Competitive teardown · Rebrandly

What to steal from Rebrandly — and where it goes in the suite

Rebrandly is one engine wearing a dashboard: branded short links + dynamic QR + click analytics. Here's how to fold each capability into Boom Media as addons and services — without breaking your "no two apps do the same job" rule.

The strategic call: build the engine once, sell it everywhere

QRcodee becomes the branded-links + QR + analytics engine for the whole suite — the same way Rewardee is the loyalty engine and Localey is the reviews engine. Every other app consumes it (one API, one analytics store) and surfaces trackable branded links inside its own workflow as a paid addon. You do not spin up a standalone shortener app, and you do not rebuild link analytics in five places.

Capability → owner → consumers

Every Rebrandly feature worth having, who owns it in the Boom stack, and which apps plug into it.

Engine (built in QRcodee) Consumer apps (addon)

Rebrandly capability	Boom home	Consumed by (addon)
Branded short links + custom domains, edit-after-publish, bulk	QRcodee engine	Posttee, Localey, Addee, Signnee, Rewardee
Dynamic QR codes + styling, sizes/SVG, scan analytics	QRcodee engine	Displayee, Addee, Localey, Rewardee
UTM builder (auto source/medium/campaign)	QRcodee engine	Posttee, Addee, Bloggy, Rankee
Click / conversion analytics (geo, device, referrer)	QRcodee engine	every consumer app's dashboard
Traffic routing — geo & time-of-day	QRcodee engine	Displayee (matches signage schedule), Localey
Link-in-bio galleries	QRcodee engine	Posttee (social profiles)
Link expiration + password protection	QRcodee engine	Signnee (signing links), Aprovee (approvals)
Retargeting pixels on links	QRcodee engine	Addee (ads)
REST API + webhooks	QRcodee engine	the integration surface every app calls
White-label / team workspaces	QRcodee engine	Dashee (reseller channel)

The addons, app by app

Concrete products you can sell. Prices are starting suggestions — per-account monthly upsells on top of each app's base plan.

QRcodee

Engine

Grows from "QR generator" into a Rebrandly-class branded links + QR + analytics platform. This is the biggest single opportunity and the home for everything below.

Custom link domains (customers bring go.brand.com)
Dynamic QR + branded short links, editable after print
Scan/click analytics: geo, device, time, referrer
UTM builder, link-in-bio, expiration, password, pixels

New tier upsell $19–49/mo · by links/scans volume

Posttee

Consumer

Every scheduled post gets an auto-branded, UTM-tagged short link with click stats — the #1 thing social managers pay for.

Auto branded link per post + campaign UTMs
Click analytics folded into post performance
Link-in-bio gallery per connected profile

"Trackable Links" addon +$9–19/mo

Addee

Consumer

Offline→online attribution for print & digital ads — pairs perfectly with the Print & Ads addon already in flight.

Trackable QR + branded links on every flyer/ad
Scan/click analytics prove ad ROI
Retargeting pixel on the click

"Offline Attribution" addon +$15/mo

Localey

Consumer

Turn review requests into trackable, branded touchpoints — online and in-store.

Branded review short links for SMS/email
Table-tent / counter QR to "leave a review"
Scan analytics per location (no review-gating)

Included in Pro, or +$9/mo

Displayee

Consumer

On-screen QR that proves a menu board drove real orders — and time-of-day routing that mirrors your signage schedule.

Scan-to-order QR overlaid on any screen/playlist
Scan analytics = signage ROI you can show clients
Time-based link routing (lunch vs dinner)

"Scan-to-Order" addon +$12/mo

Signnee

Consumer

Rebrandly's expiration + password features map straight onto document-signing links.

Branded signing links (sign.brand.com)
Auto-expiring + password-protected access
Open/click tracking on each request

Included — retention feature

Rewardee

Consumer

Branded links + QR for loyalty growth loops.

Referral links with per-member tracking
Enrollment / gift-card QR codes
Attribution back to campaigns

Included in loyalty engine

Dashee

Reseller

White-label the QRcodee engine to service-industry clients as a branded-links product.

Multi-client link workspaces + roles
Resold under the agency's own domain
Consolidated analytics across clients

Agency margin play

Guardrails & what NOT to do

Don't build a standalone shortener app. It would duplicate QRcodee and break the boundary rule. Branded links live in QRcodee; other apps consume via API.
Don't rebuild analytics per app. One click/scan store in the QRcodee engine; each app just queries its own slice.
Boom-branded default domain. You already have the wildcard pattern from the Coolify setup — offer customers a free shared domain (e.g. bmlink.co) and custom domains on higher tiers.
Localey / Compliee caution. Keep review links non-gated (FTC), and never imply QR/links make anything "compliant."

Boundary ruling to confirm: this assigns all branded-link + QR functionality to QRcodee as the sole engine. Worth a line in APP_BOUNDARIES.md so no future app re-implements shortening. Say the word and I'll add the ruling and scaffold the QRcodee engine spec.