Lead-Gen Engine — Productized Paid-Ads & Lead Delivery

A plan to turn "run Meta ads and deliver leads" into a repeatable capability inside the Boom Media suite — dogfooded on Boom Media + BOO first, then white-labeled and resold to clients and agencies. Inspired by the Cadence Leads agency model, delivered through apps you already own.

Created 2026-07-22 · Status: Plan — not started · GTM: internal-first, then resell (see suite strategy)

Reality check first. Cadence Leads' "8.2× ROAS" comes from human skill — creative instinct + daily optimization — not from software. So the product is not "an app that replaces the ads agency." It's a productized lead-gen service delivered through the suite, where software makes it scalable, repeatable and white-labelable. Build the tooling around a skilled operator, not a magic auto-ads button.

1 What we're really building

Not a reseller deal — Cadence offers no white-label, API or partner program, so there's nothing to resell. Instead we build the same capability onto apps we already own, and sell that. The job "generate leads via paid ads and deliver them" decomposes into five stages, four of which already have an owner in the suite:

Stage	What it is	Owner in the suite
Creative	Video / UGC / static ad assets built around an offer	Addee already AI-generates video + ad creative (HeyGen)
Launch & manage	Create campaigns, ad sets, audiences, budgets; run Lead Ads	Posttee already holds the Meta API (organic) — extend to the Meta Marketing API
Capture	Inbound leads land, get routed & worked	GAP no lead-inbox / CRM lane exists today
Report	Spend, CPL, lead volume, ROAS to the client	Dashee already does client reporting dashboards
Follow-up	Nurture & convert the lead	Localey · Rewardee · Replyee

Addee ──creative──► [ Meta paid campaign ] ──leads──► [ Lead inbox ] ──report──► Dashee (video/UGC/static) (Meta Marketing API, (THE GAP: (spend · CPL · via Posttee) capture + route) leads · ROAS) │ follow-up ◄─────────────────┘ Localey (reviews) · Rewardee (loyalty) · Replyee (chat)

2 Where the new work lives

Recommendation: do not spin up a 15th app yet. Seven apps are already built-but-not-launched; adding greenfield before validating cuts against the suite's own discipline. Place the new work on existing lanes, and only graduate it into a dedicated "Leadee" app if it proves out and needs its own identity to sell.

Paid campaign + Lead Ads webhook → extend Posttee. It already owns the Meta API lane and is still a scaffold, so it's the cheapest place to add "paid."
Lead inbox + ROAS reporting → Dashee. Clients already look there; a "Leads" tab closes the loop without a new login.
Creative → Addee (already exists) — add Meta-ready export (aspect ratios + primary text / headline / CTA variants).

Boundary note. This respects the no-two-apps-same-job rule: Posttee owns "talk to the ad platforms," Addee owns "make the creative," Dashee owns "show the client the numbers." The only genuinely new concept is lead capture, and it's parked in Dashee rather than a new CRM app.

3 Phased plan

Phase 0 · prove it manually · days · no code

Validate the economics on your own spend

Run one Meta Lead Ad campaign for a BOO restaurant (or Boom Media itself), using Addee creative, with leads dumped to a spreadsheet. Measure cost per lead and close rate. If the unit economics don't work by hand, no software fixes that. This is the gate before any build.

1 offer, 1 audience, 1–2 creatives (Addee), $20–50/day for ~2 weeks.
Meta Lead Form → leads to a sheet (manual export is fine at this stage).
Track: spend, leads, CPL, contacted, booked, closed → back-of-napkin ROAS.

Phase 1 · build the delivery layer · weeks

Make it repeatable for BOO + Boom Media

Posttee: Meta Marketing API — create campaign / ad set / ad; audiences; budget; publish Lead Ads. Subscribe to the Lead Ads webhook (leadgen) to receive form submissions in real time.
Lead inbox (Dashee): a leads table (name, contact, campaign, source, status), simple routing (assign / notify), and export.
Reporting (Dashee): pull spend + results from the Insights API → CPL, lead volume, ROAS per campaign per client.
Addee: Meta-ready creative export presets.

Phase 2 · productize & resell

Package the offer

Recurring offer = creative + managed campaign + live reporting dashboard. Priced on ad spend + management fee, month-to-month (Cadence's proven structure).
Dogfood proof (Phase 0/1 receipts on BOO) becomes the sales case study.
White-label the Dashee reporting + lead inbox for agencies & freelancers per the suite GTM.

4 The critical-path gotcha — start now

Meta App Review is the bottleneck, not the code. Paid campaigns + Lead Ads need ads_management, leads_retrieval and pages_manage_ads permissions, plus Business Verification and Advanced Access — a multi-week approval. Posttee already has Meta/Google/LinkedIn approvals pending; fold the paid-ads scopes into that same submission to save a review cycle. Kick this off before writing Phase 1 code.

Also required

A Meta Business Manager + verified business, ad account, and a Page per client (or client grants access to theirs via Business Asset sharing).
A funded ad account (client's card or a billed-through model).
Lead Ads TCPA/consent language on the form (you already run a consent ledger for SMS — reuse that thinking).

5 Cost & margin shape

Software cost: negligible — Meta Marketing API is free; you're adding code to apps already hosted.
Real cost: ad spend (pass-through to client) + operator time (creative + optimization).
Margin: management fee is near-pure margin once the tooling is built; the tooling is what lets one operator run many accounts.

6 Decisions to confirm

Run Phase 0 on a BOO restaurant or on Boom Media's own funnel first?
Lead inbox in Dashee (recommended) vs. a dedicated new lane?
Billing model: client pays Meta directly, or billed-through Boom Media?